Design thinking: learning to be creative

We tend to think of creativity as an innate talent and that the best ideas come from sheer inspiration. But Newton needed a bit more than a random apple to fall on his head to come up with the law of gravity. Innovation is learned and trained until generating of ideas becomes a regular process.

In this course, we will teach you techniques to constantly produce ideas and how to discern the most adequate ones based on your objectives.

What will you learn in this course?

Generating ideas is just the starting point of design thinking. Throughout the course, you will learn how to organize information, focus your innovation on the needs of your consumers, select from the myriad of created proposals and build a story around them to successfully launch your newest creations onto the market.

Concepts explored in this course:

• Training your creativity
• Assessing your ideas
• Storytelling: framing a narrative to win over users