Social Selling: Gaining customers on Social Media

Professional management of social media is already a corporate must. During the time it takes you to read this post, over 300.000 new tweets, more than 2.5 million new contents on Facebook, 200.000 photos on Instagram and 72 hours of video on Youtube are going to be uploaded. Do you think you can stay aside of this revolution? This 5-week MOOC on Social Networking in the Company offers you a high-quality e-learning experience in which you will learn how to add social media networks to your usual promotion and marketing tools.

In this online training, designed in collaboration with the consultant Humannova, you will find the necessary key elements for your teams to learn how to navigate and make the most of social media while searching for new clients, improving their learning processes and reaching out to your target audiences.

What are you going to learn in this MOOC on Social Networking?

In the following weeks we are going to provide the tools to turn your workers into the best ambassadors of your brand, allowing them to develop their corporate personal brand as well as to improve their networking. Through its digital training, this online course on Social Networking in the Company is the next step in the digital transformation of your organisation.

These are some of the contents you will find in this e-learning experience on Social Networking:

  • Defining a short-term and long-term action strategy on social media
  • Creating a personal brand within a corporate environment
  • Identifying each type of social network and its characteristics and accordingly
  • Learning the keys to generate contents of interest
  • Establishing parameters to measure your social media performance

Alicia Pomares


Alicia Pomares is a managing partner at Humannova, a consulting firm specialising in human resources and digital training. She combines her work in 2.0 HR management with her role as a teacher on the Master of Human Resources at the UPF-Barcelona School of Management. She has recently published the books "Leadership and Innovation 2.0" and "Connect Talent, Project Efficiency" (Ed. Enlace). You can also find her on her blog, Serendipia.